Influencers
BREAKDOWN

We coordinate influencer programs to create tastefully-branded assets that pass equity from influencers' passionate audiences directly to our clients.

Our Approach

Sitting inside XM’s paid media department, our onboarding team builds and executes holistically-informed strategies where influencers produce and share branded assets, passing equity from their passionate, opt-in audiences to our clients.

Best-in-class proprietary & partner technology assuring that influencers reach the right audience
Our influencer recommendations are justified through a proprietary tech stack. We analyze the audiences of our influencers, ensuring their audiences line up with your target as closely as possible.

Platform-agnostic approach reaches the right consumer where they are most attentive
We activate across many different platforms (Instagram, YouTube, LinkedIn, Musical.ly, etc.) depending on who and how you want to communicate with your target.

Ability to activate micro-influencers at scale
In addition to working with those with larger followings, we have perfected a workflow for activating influencers with small yet passionate followings in mass. We routinely manage hundreds of influencers concurrently for our clients.

Obsession with evaluating the value of influencer context and distribution
The communication from influencers to their audiences is threaded with social context not evident in traditional media campaigns. We are committed to evaluating the value of these premium impressions relative to the rest of the media mix.

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